Decisions & risk

Jump on the bandwagon

To join something because it has suddenly become popular or successful.

Examples

  • When the app went viral, lots of companies jumped on the bandwagon with copies.
  • I'm not jumping on the bandwagon – I've liked this band for years.

How to use it

Informal and often critical. Also "climb on" or "get on" the bandwagon.

Where it comes from

From 19th-century American politics, where a bandwagon carried musicians in parades and politicians climbed on board to look popular.