Decisions & risk

Push the envelope

To go beyond the usual limits by trying new or risky things.

Examples

  • The designers really pushed the envelope with this new phone.
  • Our chef loves pushing the envelope with unusual flavours.

How to use it

Informal. Mostly about creativity, technology or performance.

Where it comes from

From aviation, where the "flight envelope" is the safe limits of an aircraft's speed and height, which test pilots tried to push.