Work & business

Think outside the box

To think in a new, creative way instead of following the usual approach.

Examples

We need to think outside the box if we want to attract younger customers.
She thought outside the box and turned the empty car park into a weekend market.

How to use it

Neutral, common in business. Some people find it a cliché, so use it sparingly. Adjective form: outside-the-box thinking.